ECO RANGERS: ALAM FLORA’S SPECIAL AGENT FOR 3R PROGRAMME

Putrajaya, 17 January 2015 – Alam Flora Sdn Bhd (Alam Flora) is currently underway to plan a special programme on encouraging 3R Reduce, Reuse and Recycle in areas where Alam Flora operates in its efforts and to realize the government's target to achieve 20 % recycling rate by 2020.

Commenting on this efforts, Chief Executive Alam Flora, Mohd Zain Hassan said, the solid waste management company had taken a proactive step to create a squad of agents called Alam Flora Eco Rangers. The main task of this special agents is to help educate and bring awareness and information to the public at large the importance of recycling through activities by using roving methods; patrolling from one area to another.

"Roving is an increasingly popular method in this country, where information that to be conveyed to the public can be implemented in a way of face to face a more concise, simple and fast and to precise target groups," said Mohd Zain Hassan.

According to Mohd Zain, the existence of Alam Flora Rangers is linked timely, where this method will be used to disseminate information widely about separating waste at the very source that will be mandatory for public to practice and carried out in stages, starting September 2015.

The special vehicles Eco Rangers comprising of Alam Flora’s staff will stop at 4 to 5 key public locations such as the playgrounds, market or recreation centres for 30 to 45 minutes at a time. The Eco Rangers agents will conduct talk and distributing leaflets related to 3R. In addition, prizes will also available through 3R Pop Quiz and freebies will be distributed by the agents.

Mohd Zain added, the Eco Rangers patrols will begin in and around Putrajaya and Alam Flora will monitor its effectiveness before expanding it to the other areas other in its concession such as Kuala Lumpur and Pahang.

Mohd Zain added that recycling campaign should be continued from time to time to raise awareness and instil a culture of recycling in everyday life.